Grafpoint – TT4 Campaign

TT4 Campaign

A six subjects campaign for the APAC market of the New Holland brand, a part of the CNH Industrial group.

The project was commissioned for the launch of the new brand’s tractor in its target market. The APAC region is evoked by comparing the tractor’s image with pictures of some typical animals of the area.

The ad copy underlines the main characteristics of the new tractor in relation to the portrayed animals, and to make the message more effective, it includes words with a double T. The project also involved the design of the TT4 logo, both in 2D and in 3D.