Grafpoint – Piccadilly Campaign

Piccadilly Campaign

The new partnership between Piccadilly and Migrolino requested the creation of a specific campaign to inform the customers of the many benefits they can draw from it.

We opted for a multi-subject campaign with a strong visual impact, combining the freshness of the products available in the stores with the economic convenience of the Piccadilly filling stations. The headline illustrates the pictures simply and effectively, while the copy invites customers to take part in a point program entitling them to strong savings on the products sold by Migrolino.